_creative blog
RECOGNISE ME
KEN CATO
CATO BRAND PARTNERS
TEDx MELBOURNE | AUSTRALIA
Founder and global head of Cato Brand Partners, Ken Cato AO shares his invaluable insight into corporate branding, identity and ‘recognition’ through the creation of thought-provoking brand stories built on rigorous analysis that makes business strategy visible.
Cato Brand Partners is a global branding company working in over 100 countries for over 40 years, delivering clients an unmistakable presence in the marketplace.
From my personal experience working alongside Ken Cato, I know this is the result of absolute commitment to understanding the clients' story, the belief that everyone has a story to tell, combined with the ability to interpret and deliver this message with innovation and creativity.
“The nicest thing ever said to me by a client is ‘You gave us the confidence to be who we thought we were'..."
- Ken Cato AO.
catobrandpartners.com
ROAD TRIPPING WITH GALLO
Barcelona + Costa Brava | Spain
GALLO ART
Buenos Aires | Argentina
Road-tripping through Southern Spain with Argentinian Artist “Gallo”, was an adventure not unlike his artwork… unique, colourful, courageous, unpredictable, intense, bold and beautiful.
Born and living in Buenos Aires, Gallo is an inspirational soul, who through his artwork, reveals his unique energy, creativity and free-mind. His self-taught technique, combined with his strong personal impressions and emotions, results in original artworks and authentic expression.
At 16 years old (1986) Gallo created “Nosepick”, one of the first skate t-shirts brands in Argentina, which after two years, became one of the most well known on the skate scene. This unique story which blends art and industry, is indicative of Gallo’s nature, no prejudgments or boundaries, shining with great vitality.
nosepick.net
PICASSO
E LA MODERNITA
SPAGNOLA
Curated by Eugenio Carmona
STROZZINA | Centre for Contemporary Culture
PALAZZO STROZZI
Florence | Italy
My recent visit to CCC Strozzina, to see the works of Spanish artists Pablo Picasso, Joan Miró, Salvador Dalí, Juan Gris, Maria Blanchard and Julio González, was of course inspiring, however my personal highlight was seeing the freehand line drawings and sketches which reveal the development and thought process behind some of the most celebrated masterpieces of Spanish Modernity.
BIENNALE DI MONTONE
Umbria | Italy
Photographer
Amy Vomiero
It was a pleasure to exhibit my recent project, MOMENTI, in the Biennale di Montone, Umbria, alongside artist from around the world.
MOMENTI | MOMENTS
In a time when technology and virtual communication has become an integral part of many cultures, my belief is that it can never replace actual human interaction and physical contact.
My collection of images represent the moments in life that I value most, real-life, personal interaction and connection.
DOVE EVOLUTION
Advertising Campaign
Director: Tim Piper and Yael Staav for Ogilvy and Dove.
Creation and concept by: Mike Kirkland and Tim Piper.
At the beginning of my career, I was lucky enough to be mentored by Creative Director Tim Piper. This is one of his award winning campaigns, which, almost 10 years later, is still one of my favourites - and the message is as relevant as ever.
LOOK UPSTAIRS
Landmark event for
Melbourne International Design Week 2014
Melbourne | Australia
Looking back at LOOK UPSTAIRS!
It was an honour to be the Campaign & Event Manager of Look Upstairs, the landmark event for Melbourne International Design week 2014, presented by the world renowned agIdeas team and curated by Ken Cato AO, (Founder and global head of Cato Brand Partners).
I wish all the very best to the incredible team working hard right now in Melbourne preparing another outstanding event not to be missed...
agideas 2015 - 25 year Anniversary
May 14 | MELBOURNE
International Design Form
ideasondesign.net
catobrandpartners.com
ARCH+ Magazine and the
Bauhaus Dessau Foundation
Berlin | GERMANY
International Competition Entry
OUT OF BALANCE
CRITIQUE OF THE PRESENT.
Information Design after Otto Neurath
Collaboration:
Justin Mallia (Architect)
Amy Vomiero (Graphic Designer)
The Topic:
'Societal processes are presently emerging that make a balancing of social inequalities ever more unlikely and that pose a serious danger that society will drift apart, both on the global and national level and on the regional and local level.
People are born into socio-spatial circumstances. Their chances in life vary in the extreme because of this “randomness”. In the interest of social integration and in accordance with democracy’s postulate of equality, modern societies embody the promise of an equalization of living circumstances. This is a guarantee for the political stability of a community. So it is not only permitted, but clearly necessary to ask about the fulfillment of this political desideratum. That means to ask what social reality actually looks like; to ask about the balance of a 30-year phase of neoliberal economy on a global level; to ask what effects deregulation and the privatization of state tasks and the restructuring of the social systems in Europe have had; and to ask how the unleashing of the global financial industry affects above all the economically weak.'
archplus.net
“At any rate, we must also show how the world really is.” - Otto Neurath
CUCINA LORENZO DE' MEDICI
MERCATO CENTRALE
Florence, Italy
In 2013 Istituto Lorenzo de’ Medici celebrated a major milestone: 40 years of offering international higher-education in Italy. Continuing to grow LdM opened it’s new cooking school inside the Central Market, which is open to students, locals and visitors alike - so come and join and discover the magic of the kitchen!
DISCOVER THE MAGIC
OF THE KITCHEN!!
Through Cucina Lorenzo de’ Medici food lovers have the rare opportunity to participate in cooking courses held the unique backdrop of the Central Market - the beating heart of the San Lorenzo area - and in direct contact with the market’s food producers and vendors, the so-called “Artisans of Taste.”
Entering the Cucina Lorenzo de ‘ Medici is not just about learning how to “create” a recipe, but mostly about acquiring the “knowledge” of that recipe and learning more about the Mediterranean culture to which Italian cuisine belongs, and the wealth of culinary knowledge and preparation styles that have been handed down from generation to generation.
cucinaldm.com
ldminstitute.com
In the heart of the city, the school connects tradition and culinary innovation, in a close relationship with the true "Artisans of Taste"!
COMMON BY
JOHN BIELENBERG
AND ALEX BOGUSKY
LOOK UPSTAIRS | SPEAKER
Melbourne International
Design Week 2014
Melbourne | Australia
Meeting, listening to, and really 'hearing' John Bielenberg at LOOK UPSTAIRS, (landmark event of Melbourne Design Week 2014), was a powerful experience. Most designers love what they do, but being reminded of the power, responsibility and opportunity we have to make change and influence our communities and environments, big or small, was truly inspirational. Positively challenging the ideals of today's 'creative culture' and 'brand value' COMMON delivers a much needed message in our incredibly fast paced, demanding and competitive industry. BRILLIANT WORK.
common.is
"It’s pretty simple. We believe in living the kind of day in which each and every one of our actions is a positive contribution to the planet and all of the creatures on it" - COMMON
MICHELANGELO'S
ORIGINALS DRAWINGS
Florence | Italy
Hidden in the basement of the Basilica of San Lorenzo, Florence, Italy, are approximately fifty original sketches by Michelangelo, originally discovered by Paolo dal Poggetto in 1975.
It was a breathtaking experience to view these drawings my colleague, who was part of the team of restorers who recovered these images, carefully removing the layers of paint to uncover these remarkable drawings.
UNITED COLORS OF BENETTON
In support of UN Women
End Violence Against Women Now
Agency: Fabrica
Exc. Creative Director: Erik Ravelo
Production: Nunchaku
Director: Nico Kasakoff
Cinematographer: Carlos Veron
Producer: Julian Castro
I am a huge supporter of this campaign... fighting violence with gentle beauty. Respect!
SILVIA NESTI
Jewelry Designer
Florence | Italy
These gorgeous earrings from the Sol Levante Collection by Silvia Nesti, Florence Italy are two of my favorite little things!
www.silvianesti.com
FIAT | The Italians Are Coming
Agency | Doner
Client | Fia
ooohhh so true! Bravo!
Agency: Doner
Co-CEO, Chief Creative: Rob Strasberg
Exc Creative Director: Murray White
Creative Director: Jason Bergeron
Copywriter: Anthony Moceri
Art Director: Alexander Drukas
Executive Producer: Laurie Irwin
Production: : Supply & Demand
Director: Paul Goldman
LA DONNA NEL
MONDO CHE CAMBIA
Casa della Creativita`
Vicolo Santa Maria
Firenze | ITALIA
REFLECTIONS OF WOMEN
PROTAGONIST OF MODERN TIME
EXHIBITION PIECE
Installation
COLLABORATION:
Marta Mandolini
(Psychologist, Fine Artist)
Amy Vomiero
(Creative Director, Graphic Designer)
It was an absolute pleasure to collaborate with Psychologist / Fine Artist Marta Mandolini on this project.
After training in Clinical and Community Psychology at the University of Florence, Marta turned her attention to the world of visual arts. Deepening the relationship between art, design and psychology, Marta studied Art Therapy at Goldsmith College in London, followed by Fine Arts at Libera Accademia di Belle Arti, Florence.
Co-founding Florence Design Week with Alessandro Pumpo, Marta continues to develop and engage in events and experimental projects, using her integrated approach to develop innovative programs, designed to achieve a high level of quality of life and promote mental well-being through creativity. Marta's passion and dedication is inspiring - another beautiful soul!
SOMEWHERE
Director: Sofia Coppol
Where better to watch this than on a eleven hour flight... where you tend to ponder the meaning of life anyway. Beautifully minimal, honest and confronting observations into the life of a hollywood actor and father... and what really matters in the end.
“The unexpected connections we make might not last, yet stay with us forever” - Sofia Coppola
ALESSI | Product Design
by Kazuyo Sejima + Ryue Nishizawa
ALESSI's Spring/Summer Italian tableware collection includes a range of products designed by Japanese architects Kazuyo Sejima and Ryue Nishizawa of SANAA.
"You wake up in the morning and you look at your old spoon, and you say to yourself, 'Mick, it's time to get yourself a new spoon.' And you do." - Mick Jagger
...I'd be buying this one!
RADIOHEAD
LOTUS FLOWER
Produced + Directed by: Garth Jennings
Choreographed by: Wayne McGregor
Director of Photography: Nick Wood
Editor: Leila Sarraf
Favourite video of all time.
YOSHI SISLAY
Artist | Illustrator
Studio: Barcelona | Spain
Born in Osaka, Japan, Yoshi Sislay relocated to Barcelona in 2005 where he runs his own studio. I love his illustrations and watching him work, completely freehand, is amazing.
yoshisislay.com
ART OF ABSORPTION
Agency | Publicis Shanghai | China
Client | May Flower
A very clever concept by Publicis Shanghai for Chinese brand, May Flower, demonstrating the strength and qualities of the most boring, everyday, domestic product - toilet paper!
DAMN GOOD ADVICE
by George Lois
Yep, we've all heard this in one way or another...
Joe Baum orders a Bloody Mary from the bartender.
"Is this the best Bloody Mary you can make?”
"Yes, Mr. Baum," the Bartender answered with assurance.
"Taste it," Baum ordered.
The bartender sipped and reflected.
"It’s delicious." he decided.
"Can you make a better one?” asked Baum. The bartender mixed a new Bloody Mary.
"Now taste this one and tell me what you think," said Baum.
The bartender took a sip.
"This is very good, Mr. Baum. It’s perfect!”
"Then why the f&%k didn’t you make
it that way in the first place?"
barked the great Joe Baum.
ALEX LEHOURS
Look Upstairs Speaker 2014
Melbourne | Australia
Alex Lehours was certainly a highlight of LOOK UPSTAIRS 2014 - his words on the art of collaboration could not be more true.
'Represented by Just Another Agency (Melbourne, Australia) Alex Lehours is a Sydney based artist, illustrator, muralist and designer whose work can be best described as an eccentric explosion of chaos, humour, colour and absolute randomness' - alexlehours.com
ARCTIC MONKEYS
DO I WANNA KNOW?
BIG SCARY
LUCK NOW | NO ART
Director: J M D Syme |
Cinematographer: Shelley Farthing-Dawe
...on repeat
IRON SKY | PAOLO NUTINI
Directed by Daniel Wolfe
Short film: 'Iron Sky' by Paolo Nutini
and Daniel Wolfe wins Grand Prix Award at Ciclope
"Don't give yourselves to these unnatural men machine men, with machine minds and machine hearts. You are not machines. You are not cattle. You are men. You have the love of humanity in your hearts. You don't hate. Only the unloved hate. The unloved and the unnatural soldiers, don't fight for slavery. Fight for liberty"
- Charlie Chaplin
