Sogni Creative Blog | by Amy Vomiero
AND ALEX BOGUSKY
LOOK UPSTAIRS | SPEAKER
Design Week 2014
Melbourne | Australia
Meeting, listening to, and really 'hearing' John Bielenberg at LOOK UPSTAIRS, (landmark event of Melbourne Design Week 2014), was a powerful experience. Most designers love what they do, but being reminded of the power, responsibility and opportunity we have to make change and influence our communities and environments, big or small, was truly inspirational. A much needed message in our incredibly fast paced, demanding and competitive industry, and positively challenging the ideals of today's 'creative culture'.
"It’s pretty simple. We believe in living the kind of day in which each and every one of our actions is a positive contribution to the planet and all of the creatures on it" - www.common.is
Florence | Italy
Hidden in the basement of the Basilica of San Lorenzo, Florence, Italy, are approximately fifty original sketches by Michelangelo, originally discovered by Paolo dal Poggetto in 1975.
It was a breathtaking experience to view these drawings with my colleague, Lorenzo Casamenti, who was part of the team of restorers who personally recovered these images, carefully removing the layers of paint to uncover these remarkable drawings.
BIENNALE DI MONTONE
Umbria | Italy
It was a pleasure to exhibit my recent project, MOMENTI, in the Biennale di Montone, Umbria, alongside artist from around the world.
MOMENTI | MOMENTS
In a time when technology and virtual communication has become an integral part of many cultures, my belief is that it can never replace actual human interaction and physical contact.
My collection of images represent the moments in life that I value most, real-life, personal interaction and connection.
E LA MODERNITA
Curated by Eugenio Carmona
STROZZINA | Centre for Contemporary Culture
Florence | Italy
My recent visit to La Strozzina, to see Spanish artists Pablo Picasso, Joan Miró, Salvador Dalí, Juan Gris, Maria Blanchard and Julio González, was of course inspiring, however my personal highlight was seeing the freehand line drawings and sketches which reveal the thought and development process behind some of the most celebrated masterpieces of Spanish Modernity.
Landmark event for Melbourne International Design Week 2014
Melbourne | Australia
Looking back at LOOK UPSTAIRS!
It was an honour to be the Campaign & Event Manager of Look Upstairs, the landmark event for Melbourne International Design week 2014, presented by the world renowned agIdeas team and curated by Ken Cato AO, (Founder and global head of Cato Brand Partners)
ARCH+ Magazine and the
Bauhaus Dessau Foundation
Berlin | GERMANY
International Competition Entry
OUT OF BALANCE
CRITIQUE OF THE PRESENT. Information Design after Otto Neurath
Justin Mallia (Architect)
Amy Vomiero (Graphic Designer)
'Societal processes are presently emerging that make a balancing of social inequalities ever more unlikely and that pose a serious danger that society will drift apart, both on the global and national level and on the regional and local level.
People are born into socio-spatial circumstances. Their chances in life vary in the extreme because of this “randomness”. In the interest of social integration and in accordance with democracy’s postulate of equality, modern societies embody the promise of an equalization of living circumstances. This is a guarantee for the political stability of a community. So it is not only permitted, but clearly necessary to ask about the fulfillment of this political desideratum. That means to ask what social reality actually looks like; to ask about the balance of a 30-year phase of neoliberal economy on a global level; to ask what effects deregulation and the privatization of state tasks and the restructuring of the social systems in Europe have had; and to ask how the unleashing of the global financial industry affects above all the economically weak.'
“At any rate, we must also show how the world really is.” - Otto Neurath
Director: Tim Piper and Yael Staav
for Ogilvy and Dove.
Creation and concept by: Mike Kirkland and Tim Piper.
At the beginning of my career, I was lucky enough to be mentored by Creative Director Tim Piper. This is one of his award winning campaigns, which, almost 10 years later, is still one of my favourites - and the message is as relevant as ever.
Florence | Italy
These gorgeous earrings from the Sol Levante Collection by Silvia Nesti, Florence Italy are two of my favorite little things!
FIAT | The Italians Are Coming
Agency | Doner
Client | Fiat
ooohhh so true! And if you can make me laugh... I'll listen!
Co-CEO, Chief Creative: Rob Strasberg
Exc Creative Director: Murray White
Creative Director: Jason Bergeron
Copywriter: Anthony Moceri
Art Director: Alexander Drukas
Executive Producer: Laurie Irwin
Production: : Supply & Demand
Director: Paul Goldman
LA DONNA NEL
MONDO CHE CAMBIA
Casa della Creativita`
Vicolo Santa Maria
Firenze | ITALIA
REFLECTIONS OF WOMEN
PROTAGONIST OF MODERN TIME
(Psychologist, Fine Artist)
(Creative Director, Graphic Designer)
It was an absolute pleasure to collaborate with Psychologist / Fine Artist Marta Mandolini on this project.
After training in Clinical and Community Psychology at the University of Florence, Marta turned her attention to the world of visual arts. Deepening the relationship between art, design and psychology, Marta studied Art Therapy at Goldsmith College in London, followed by Fine Arts at Libera Accademia di Belle Arti, Florence.
Co-founding Florence Design Week with Alessandro Pumpo, Marta continues to develop and engage in events and experimental projects, using her integrated approach to develop innovative programs, designed to achieve a high level of quality of life and promote mental well-being through creativity.
Marta's passion and dedication is inspiring - another beautiful soul!
Director: Sofia Coppola
Where better to watch this than on a eleven hour flight... where you tend to ponder the meaning of life anyway. Beautifully minimal, honest and confronting observations into the life of a hollywood actor and father... and what really matters in the end.
“The unexpected connections we make might not last, yet stay with us forever” - Sofia Coppola
ALESSI | Product Design
by Kazuyo Sejima + Ryue Nishizawa
ALESSI's Spring/Summer Italian tableware collection includes a range of products designed by Japanese architects Kazuyo Sejima and Ryue Nishizawa of SANAA.
"You wake up in the morning and you look at your old spoon, and you say to yourself, 'Mick, it's time to get yourself a new spoon.' And you do." - Mick Jagger
...I'd be buying this one!
ROAD TRIPPING WITH GALLO
Barcelona + Costa Brava | Spain
Buenos Aires | Argentina
Road-tripping through Southern Spain with Argentinian Artist “Gallo”, was an adventure not unlike his artwork… unique, colourful, courageous, unpredictable, intense, bold and beautiful.
Born and living in Buenos Aires, Gallo is an inspirational soul, who through his artwork, reveals his unique energy, creativity and free-mind. His self-taught technique, combined with his strong personal impressions and emotions, results in original artworks and authentic expression.
At 16 years old (1986) Gallo created “Nosepick”, one of the first skate t-shirts brands in Argentina, which after two years, became one of the most well known on the skate scene. This unique story which blends art and industry, is indicative of Gallo’s nature, no prejudgments or boundaries, shining with great vitality.
Produced + Directed by: Garth Jennings
Choreographed by: Wayne McGregor
Director of Photography: Nick Wood
Editor: Leila Sarraf
Favourite video of all time.
Artist | Illustrator
Studio: Barcelona | Spain
Born in Osaka, Japan, Yoshi Sislay relocated to Barcelona in 2005 where he runs his own studio. I love his illustrations and watching him work, completely freehand, is amazing.
Bird on the Buffalo
Director: Jessie Hill
Editor: Peter Barton
Australia for the music!
ART OF ABSORPTION
Agency | Publicis Shanghai | China
Client | May Flower
A very clever concept by Publicis Shanghai for Chinese brand, May Flower, demonstrating the strength and qualities of the most boring, everyday, domestic product - toilet paper!
UNITED COLORS OF BENETTON
In support of UN Women
End Violence Against Women Now
Exc. Creative Director: Erik Ravelo
Director: Nico Kasakoff
Cinematographer: Carlos Veron
Producer: Julian Castro
Fighting violence with gentle beauty.
TAKE ME TO CHURCH
Producers: Adam McCarthy, Emmet O'Brien, Damien Murphy + Feel Good Lost
Assistant Director: Emmet O'Brien
Concept by: Brendan Canty, Conal Thomson, Emmet O'Brien, Andrew Byrne
Actors: Emmet O'Riabhaigh, Daniel Coughlan,Patrick Sheahan + Christopher O'Flaherty
DAMN GOOD ADVICE
by George Lois
Yep, we've all heard this in one way or another...
Joe Baum orders a Bloody Mary from the bartender.
"Is this the best Bloody Mary you can make?”
"Yes, Mr. Baum," the Bartender answered with assurance.
"Taste it," Baum ordered.
The bartender sipped and reflected.
"It’s delicious." he decided.
"Can you make a better one?” asked Baum. The bartender mixed a new Bloody Mary.
"Now taste this one and tell me what you think," said Baum.
The bartender took a sip.
"This is very good, Mr. Baum. It’s perfect!”
"Then why the f&%k didn’t you make
it that way in the first place?"
barked the great Joe Baum.
IRON SKY | PAOLO NUTINI
Milano | Italy
Iron Sky, the definite highlight at singer / songwriter Paolo Nutini's live concert in Milano. BELLISSIMO!
"Don't give yourselves to these unnatural men machine men, with machine minds and machine hearts. You are not machines. You are not cattle. You are men. You have the love of humanity in your hearts. You don't hate. Only the unloved hate. The unloved and the unnatural soldiers, don't fight for slavery. Fight for liberty"
- Charlie Chaplin
Look Upstairs Speaker 2014
Melbourne | Australia
Alex Lehours was certainly a highlight of LOOK UPSTAIRS 2014 - his words on the art of collaboration could not be more true.
'Represented by Just Another Agency (Melbourne, Australia) Alex Lehours is a Sydney based artist, illustrator, muralist and designer whose work can be best described as an eccentric explosion of chaos, humour, colour and absolute randomness' - www.alexlehours.com
DO I WANNA KNOW?
Director: Roma D'Arrietta
Producer: Sam Egan
DOP: Adam Howden
Editor: Zane Pearson
Art Director: Morgan McLean
Refusing to Answer Crap Questions agIdeas 2009
Melbourne | Australia
Looking back with Stefan Sagmeister...
'One of the rock gods of the design world. The New York-based designer has created some of the world most iconic imagery, applied to branding, graphics and packaging for clients as diverse as the Guggenheim Museum and Lou Reed.' - Ideas on Design